Crisp & Melt: Sandwiches That’ll Make You Melt
Crisp & Melt is a trendy, vibrant sandwich bar that specialises in serving gourmet toasted sandwiches. Each toastie is carefully crafted using premium, fresh ingredients to create the ultimate balance of crispiness on the outside and melt-in-your-mouth goodness on the inside. With a focus on quality and a passion for elevating simple flavours, Crisp & Melt aims to redefine the take-away food experience for sandwich and toastie lovers.
Project Overview
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The goal was to create a compelling and memorable brand identity that would capture the essence of Crisp & Melt's philosophy—simple yet indulgent toasties, presented in a modern, approachable way. The branding needed to convey freshness, trendiness, and a commitment to quality. From the logo to sandwich bags, the design elements were tailored to reflect the vibrant and inviting atmosphere of the place.
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Crisp & Melt caters to sandwich aficionados who appreciate the finer details of food craftsmanship. The typical customer is someone who values high-quality ingredients and craves the perfect combination of crispy and melty textures in their meal. The lunchroom appeals to a wide demographic—from professionals grabbing a quick bite to food enthusiasts seeking an elevated sandwich experience.
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A cohesive visual language, including colour schemes, typography, and packaging that embodies the brand’s key values: trendy, fresh, and premium.
Logo: A modern and fresh take on the classic sandwich, designed to be versatile and easily recognisable. Hand-drawn outlined sandwich illustration with an overlaying trendy typography combining the brand's main colours.
Brand Keywords: Trendy, Fresh, Quality