AGDA’s seminar series is aimed at design professionals and seeks to inform and assist studios in navigating the increasingly complex copyright and intellectual property landscape. The campaign needs to incorporate a common theme and ensure visual consistency is maintained across all marketing collateral. The posters will appear in adshels in the cities where the seminars are hosted. My strategy was to illustrate the titles in a language that anyone in the graphic design industry would understand, dragging the attention to the hand drawn elements and bright colours.