Mr. Frosty

The client is a new chain of ice cream shops that are opening in Australia and has approached me to do all of their branding and collateral work. They requested to create an illustration-focused brand identity that can be applied to all the various franchises. They have asked for a custom hand-illustrated name and a fully illustrated mascot/character to accompany the logo. Also an illustration for a 3x6 metre wall mural inside the shop.