In the lively heart of Melbourne, this venue is situated on one of the busiest streets for nightlife, and for years, they've been using a clever marketing tactic - offering free drinks cards.
To entice people to come in, ‘Free WetPussy Shots‘ cards are distributed to those seeking a night out on Chapel St - for those unfamiliar with the beverage and bar scenery, WetPussy is a drink made of part vodka part cranberry juice, easy to drink. Additionally, managers, bar owners, and event promoters offer special guests a Free Drink card that can be redeemed for a classic cocktail or that cheeky vodka soda.
However, the cards being used by the venue were a bit outdated, and that's when I come into action.
As an RnB Hip-Hop focused venue, with a big mural wall covered in cool graffiti art, I've put a lot of thought into the design of the new drinks cards. Aiming to transmit the same vibe and spark the curiosity of those who haven't yet visited. The bold, pop-out typeface is sure to catch the attention of anyone holding one of these cards.
And finally, as part of the fun of every redesign, you may now find the ‘before’ version of these cards:
