Bush to Bowl
A 100% owned Aboriginal business that aims to develop a space for people to engage with native plants, Aboriginal knowledges to produce tasty food. Based in the Northern Beaches of NSW, raising the local community's interest and awareness about the use of native plants as a food source and its environmental benefits.
The aim here was to create a visual identity that would reflect the earthy, imperfect (like nature) and inclusive tone of the business. Owned by Aboriginals, it is essential for the client that it transmits the native Australian flora and fauna idea.
Thumbnail sketches during the brainstoming phase of the logo creationAfter comprehensive research into the client’s business, it became apparent that many competitors already settled across the country with a similar approach to what Bush to Bowl aims. Therefore, it is crucial to build a strong brand identity that engages with the local community and that awakens curiosity.
This project, from back in 2020 when I was in uni, was part of a Live Brief Proposal conducted over 6 months and many phases. At the end, the presentations were shown to the client, and one lucky student’s design is chosen. Well, guess who was the lucky one? That’s right, this project led me to a Best Submission Award of the class, and I am very proud of my hard work and time put into it.
If you are interested, check out below the presentation of my proposal during early stages. - Otherwise, jump out to the end of the page for some cool mockups delivered :)
