An exclusive party that needs to stand out.
A venue located at a very busy street in Melbourne that decided to change their identity and wants to attract a different target audience. This is their first party to be announced and the marketing needs to stand out, needs to catch everyone’s attention when passing by or simply scrolling social media on their phones. A warm, tropical vibe with a latin aesthetic.
The first of a series.
After noticing the venue growing again, a new party is born. Reality Check was created in order to remind everyone of what really matters - music that raises your vibration, surrounding yourself with great people and letting loose for a boogie. Intending to get awareness from the public, this party comes in a series of events, and with the first ready to be announced, I was offered to partner with them to create their brand identity and marketing material.
No doubt that the first one was already a success! I also had the chance to cover the event for some cool pics, you can check some of them out here!
