Flux Kombucha Packaging Design.

Flux is a new beverage brand that aims to enter the very trendy kombucha market. Whilst Flux already have a logo designed, as part of their upcoming launch they require labels to be designed to fit on a single-serve bottle up to 500ml. The client requires a smart and effective packaging that incorporates a strong design aesthetic. They have given me the creative freedom to choose the size and shape of the bottle. As the client wants their product to stand out, they requested that a die cut and one embellishment to be incorporated into the label’s design. This finished art project includes both front and back labels, in which I applied contrast of a round front label and a square for the back. After conducting research on current competitors and products on the market, I proposed this design concept that is unique and eye catching, using a bold and fun colour palette.