Nimbus Sleepwear comes from another personal brief project. The idea was to create a trendy brand, attracting a younger audience that is looking for fashion as well as comfort. Bright contrasting colours, inspired by N.Y. urban style, aiming for a fun and colourful feel.
For those who choose the softer side of life.
Look & Feel
The options to play with what you can create when given just a name for a new brand are endless. It did cross my mind to go for another sophisticated or luxurious style, but this one spoke more to me - wanting to stand out from the competition.
What the promotional video that I created to get a good idea of the look & feel!
Social Media
My idea here was to mix a bit of New York magazine and collage vibe, once again, catching a younger audience looking for trendy fashion style for PJs.
To represent the brand, I’ve used slogans that would represent straight forward what the Nimbus offers: Soft, Comfort and Fashion. Then it comes: The Softer Side of Life and Enjoy Endless Comfort with Style.
