Felix is the proud owner of a local German business that specializes in hand-made wooden creations. His passion for woodworking is evident in every project he takes on, from crafting playground equipment to building beautiful terraces. As his business grew, Felix realized the importance of having his own brand. He wanted a logo that showcased his love for rustic, hand-made woodwork and also incorporated the star symbol, which holds significant meaning for him as it represents his family name, 'Stern', which means star in German.

We experimented with a few different logo designs and ultimately selected an illustration of a log with a rustic and imperfect appearance. This design aims to evoke associations with his crafty woodwork - and of course, not forgetting the focal point of the logo: a star positioned in the centre.

Here are some of the other logo designs that I have proposed before the final chosen one:

The deliverables:

• The Brand Manual is like a bible for branding design. It contains guidelines for the brand identity, including logo design, colour usage and more. It's important to refer to the brand guide to maintain consistency across all platforms and media. Additionally, I have included an exclusive instructional guide on Raster Files vs Vector Files to help clients better understand the difference between the two, assisting with the best choice for the desirable outcome of their imagery use. 

• Customised business card